My hair has dry ends. Parlor ladies have suggested me keratin/smoothening etc etc so many times but I am wary of the chemicals being used. When i read about flax jello, i immediately ordered it out of impulse. I am using it since and my dry ends are smoother and more aesthetic to look at. I am glad I made this purchase. One must go for this if chemical treatments are a strict no go for you. ps My husband loves it too and wants to take my bottle away!!
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