We all have seen those promising advertisements of cosmetics promising instant results. It lures all of us to buy these products but we don’t really care about the aftermath. These chemical-based cosmetics are loaded with chemicals which we can’t even pronounce.

These chemicals somehow get absorbed by the skin and then enter our bloodstream. Leading to severe problems like cancer and other dermatological problems. When nature has so much to offer why do we have to rely on the chemical beauty? That’s why Enn’s Closet took an initiative by coming up with a brand ENN which is free from all these chemicals and have promising results.

The 100% natural and herbal products are something which you should surely try and take a step towards the #nochemicalbeauty initiative of Enn’s Closet.

These are the five chemicals which you should surely check on the labels of any beauty products you buy in future. Some of these chemicals are also in their abbreviated form. So we gotta be smarter to be safe.

Many of these synthetic chemicals are skin irritants, skin penetrators, endocrine disrupters and are carcinogenic. So say no to it ASAP!

Parabens. Parabens are widely used preservatives that prevent the growth of bacteria, mold, and yeast in cosmetic products. Parabens possess properties that can increase the risk of breast cancer. They can be found in makeup items, body washes, deodorants, shampoos as well as cleansers. ENN has brought for you 100% natural lipsticks that are completely free of all these chemicals so that you can say yes to #nochemicalbeauty.


Phthalates. A group of chemicals used in hundreds of products to increase the flexibility and softness of plastics. The main phthalates in cosmetics and personal care products are dibutyl phthalate in nail polish, diethyl phthalate in perfumes and lotions, and dimethyl phthalate in hairspray. This can cause physical deformities in infants and even cancer.

The Cherry Blossom Cream is free from this carcinogenic chemical and gives you a really healthy guilt free skin care.


Triclosan.  Triclosan is widely used as an antimicrobial chemical that’s a known endocrine disruptor — especially thyroid and reproductive hormones, and a skin irritant. This can be found in everyday products like toothpaste, soaps as well face washes.

Sodium lauryl sulfate (SLS) / Sodium Laureth Sulfate (SLES)- This surfactant can be found in more than 90 percent of personal care and cleaning products. SLS’s are known to be skin, lung, and eye irritants. This harmful chemical can lead to a lot of issues like kidney and respiratory damage. This can be found in shampoo, body wash/cleanser, mascara and chemical acne treatment. That’s why ENN has brought for you the Ac Nay face mask which is 100% natural and doesn’t contain any harmful chemicals.


 This Blog is brought to you by Enn’s Closet, A beauty brand that puts your health First!